The non-profit charity organization chose to be the catalyst that can transform surf culture and industry into a powerful community, a community that protects the ocean and its environment. They launched the "Deep Blue Life" initiative to educate surfers on how to make daily life choices that protect the ocean playground. Michael Stewart gives us little clues to be more ocean friendly. If you have 3 minutes, it's worth seeing.
[vimeo width="600" height="338"]https://vimeo.com/96916877[/vimeo]